A problem with unquoting the function value is that if you redefine the function, any code that uses the macro will hold on to the original function as a literal. This means the solution doesn't lend itself well to exploratory programming.
Well, one could create a module system so that the macro would always see the function the way it was seen in the module where the macro was defined. Then, when the function name is rebound where the macro is applied, it doesn't affect the macro, but if the function is recompiled in its original module, it does affect the code produced by the macro. I'm not saying it's straight forward, but I do believe it's possible.
